Researching employers is a key part of the work search process. When you research an employer, you learn everything you can about the organization, its products and services and the people who work there.

Researching employers will help you:

• identify employers you’re interested in
• decide whether you’d be a good fit for the organization
• target your resumé and cover letter to the employer’s needs
• compete successfully with other applicants
• excel in an interview.

There are many ways for you to learn more about employers online:

• Visit the employer's website to learn about job leads, company culture and more.
• Set up information interviews with targeted employers.
• Find out more about employers from outside their organizations.
• Connect with employees for an insider’s view.