| There
are a number of common ways in which companies can achieve rapid
growth. They are:
-
Franchising
- Chaining
- Strategic
Alliances
-
Acquisitions and Mergers
Buying Competitors
Buying Suppliers
- Going
Public/ Injecting Money
- Going
International
- Exiting
1) Franchising
Franchising
can be an attractive way to expand your business, because it does
not require you to use all of your own resources in order to open
new locations, and therefore you can grow very quickly. In a franchise,
you would sell a license to a franchisee that would pay to use your
name and business structure, and in return would give you a share
of his/her location's profits.
The advantages
of franchising your business are:
-
The franchisee
provides the capital
- The franchisee
provides the management and people
- Fast growth
The disadvantages
of franchising are:
- Sharing the
profits with your franchisee
- Losing control
of operations and management
- Damaging
your reputation
|