It has been said that good strategic thinking is just organized common sense. In some ways that is true, but it's reaching that common sense position that can sometimes be the problem. That is why we had you undergo the previous external and internal analyses. Through them you have probably now sifted down to several opportunities for business growth and can begin your strategic planning.

Overall, strategic planning for growth follows a "4S" model:

• Strategy comes first
  
  
• Structure follows strategy
  
  
• Staffing follows structure
  
  
• Systems follow staffing

Host Clip - Strategies