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For a service-based business, many of the operational issues related to your business were probably covered in the part of the strategic planning stage of the business. The five questions for operations in a product-based business can be adjusted and applied to a service-based business as well.

Who will be involved in your business and where you will be located are especially important because you are going to have to meet with your clients in order to provide your service, unless you are a web-based business. If you have people working for you, you want to ensure that they are properly trained to provide a consistent level of service and represent your company well.

 

Also, your service will probably involve different pieces of equipment and machinery, and you need to know exactly what these requirements will be. For a web-based business, this would include bandwidth requirements/what type of server to use, the development or purchase of any applications used in your business, office requirements, and so on. Seasonal demand will determine when to have more people working for your company, and what type of employee structure you should use (contract, part-time, etc).

 

Case Study - Service-Based Operations: TNT Promo
 
     
 
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