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In Module 2
we discussed some ways to estimate your potential market size and
its projected growth by using existing data. These were all forms
of secondary research. The other way of gathering information
about your markets a way that will help you identify your market’s
characteristics, is through primary market research.
Forms of primary
research include:
- Surveys
- Interviews
(directly asking questions)
- Focus groups
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Primary
Market Reasearch
The
process of gathering data directly from the source, the consumers.
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Secondary
Research
Gathering
information from existing data sources.
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