Now that you know what your opportunities are and where they lie, and have identified your unique value proposition to take advantage of these opportunities, it is time to implement them. You do this by marketing. The first step is to create a marketing plan. This module will address what a marketing plan is, why it's necessary for your business to have one, and what goes into it.

Module-3 Assessing the Business Opportunity Overview:

• The Marketing Plan
• Market Research
• Market Share by Segment
• Market Segments
• Choosing a Target Market
• The Marketing Mix
• Products/Services
• Pricing Strategy
• Promotion
• Place – Sales and Distribution
• People
• Summary
• Quiz
• Section for Completion

Host Clip - Introduction