To be successful, a business must have a clear understanding of its industry and the company's position within it. This module shows you how to evaluate the industry your business operates in. You will learn how to develop industry awareness, identify trends, determine the prospects for your market, and project business growth.

Since most businesses are formed or aimed at responding to an external environment, we will also discuss how to assess important external factors that may influence your business. With this knowledge you will be able to determine your business' competitive advantage and key success factors.

Module-2 Your Business Environment Overview

• The World Around You: External Environments
• Competitive Analysis
• Porter's Five Forces
• Competitive Advantage and Key Success Factors
• Summary
• Quiz
• Section for Completion

Host Clip - Introduction