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Strategic planning is a focused process based on determining the long-term goals for your business, assessing where your business is today in relation to those goals, and then identifying the best way of fulfilling them.

By taking the time to properly plan, you will better understand your business, and will be prepared to face challenges associated with growing it. Proper planning will also help you avoid the pitfalls of jumping blindly into a venture or addressing issues as they arise (crisis management).

Strategic planning has many benefits that include:

  •  
    It encourages business owners to think in terms of clear,
    long-term goals for their company

  • It identifies current strengths and weaknesses of a business

  • It identifies and evaluates business opportunities

  • It identifies obstacles that might be avoidable

  • It develops strategies to deal with foreseeable obstacles

  • It allows a company to save time, money, and resources

  • It provides a method of measuring future success

Simply engaging in the process of strategic planning will help put you in the right frame of mind to assess your business environment and where your business is situated within it.

 

The Cheap Guy - Strategic Planning
Case Study - Defining the Business Concept: Les cadres Bourgeois Frames
 
     
 
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